Conservation Lands Network

The Conservation Lands Network (CLN) is a regional strategy that has been setting goals, tracking progress, providing tools, and catalyzing on-the-ground land conservation in the San Francisco Bay Area since 2006. Their ambitious goal is to Conserve 50% of the Bay Area’s lands by 2050. 

I worked with the CLN to connect this existing tool for planning and action to its parent organization, TOGETHER Bay Area, so that it can communicate its accomplishments and enroll core contributors from the Bay Area’s diverse community of scientists, conservationists, tribes and community based organizations. The goal was to give CLN a clear story and polished look to inspire participants and let them know that they are part of something special.