Ideas
A blog at the intersection of design, place and perception.
Featured
A blog at the intersection of design, place and perception.
What does a historic refuge for the LGBTQ+ have to do with a crunchy passive solar community on the opposite coast? The intention to let go of nostalgia to build a new kind of future in right relationship with land and people.
We are conditioned to believe that marketing genius arises from mastering inscrutable algorithms and spending big retainers, but for small service businesses and nonprofits, I believe that the true secret to successful marketing is consistency, clarity and genuine connection. Your next ideal client or financial backer is probably someone you know, or someone they know.
For those who feel stuck, awakening to the reality of change will be invigorating. For those who like how things are right now, the inevitability of change can bring up fear and grasping. Most of us experience a little of both.
When we see ourselves clearly, that’s love. When we see the impact of our work clearly, that’s also love. When we are generous enough to share our skills and knowledge in services to others, it is also a form of love.
I believe that collective change happens mostly because we believe that said change is inevitable. As management consultant Peter Drucker said, “culture eats strategy for breakfast.” Without intention, commitment and support, transformation happens at the pace of cultural change - sometimes quickly due to catalyzing events, sometimes incrementally and with great resistance.
Most products and services have been marketed based on an underlying story that we are at best incomplete and at worst, downright dirty, ugly and alone. As an entrepreneur in the branding and communication design space, I think a lot about the assumptions that underlie messages and visual design. I am as vulnerable to fear-based marketing as anyone else, but I also believe that we can enroll each other to take action by cultivating mentorship, compassion and vision.
So many of you have new offerings you are bringing into the world. I offer the chance to create the tools you need to express your vision for the world in a way that inspires others to join you. The clearer your message, the easier it is for you to spread it — whether you are pitching investors, enrolling your clients, hiring a team or bringing new products to market. Tap into your big deck energy today!
I see the Neuendorf House as a metaphor for how design very literally structures our understanding of the world.