Rockwood Ranch ranch raises sheep for their wool and to graze the grasslands for soil health and vegetation management. They collaborate with local wool growers, processors and designers to create beautiful wool products from and for the local landscape, in support of a burgeoning wool economy in the region.

I worked with Rockwood Ranch to design logo, website, signage, business papers and product tags. The strategy was to brand the products under the ranch as a place so that it can remain relevant as the owner’s mission – which involves products, land stewardship, and economic development – grows and evolves.